HealthNet, founded by seasoned professionals with a proven track record in the healthcare industry, specializes in crafting and managing health programs while building a reliable, high-quality network of healthcare providers. They approached us with a two-fold mission: to revitalize their brand identity and develop a fast, user-friendly web platform that caters to both their healthcare network and insured customer base.

Building Trust and Dynamism in the Healthcare Landscape

Our strategy began with a focus on core values – confidence, innovation, and trust. We completely revamped HealthNet's logo, creating a modern design that reflects their commitment to progress. A fresh color palette, infused with calming blues and energetic greens, evokes a sense of security and growth. Clean, dynamic typography complements the visual refresh, ensuring clear communication across all touchpoints.

The new brand identity extends far beyond aesthetics. We developed a comprehensive brand guide that outlines logo usage, color codes, typography rules, and imagery style. This ensures consistent brand presentation across all printed and digital materials, fostering a sense of professionalism and reliability.

A Website Designed for Healthcare Efficiency

HealthNet's previous website, a standard WordPress platform, lacked the customization capabilities and functionalities needed to effectively manage their network and serve customers. To address this, we took a multi-pronged approach:

• Front-End Redesign: We completely redesigned the website's user interface to align with the new brand identity. The revamped design effectively communicates HealthNet's expanded services and capabilities, fostering trust and confidence among potential customers.
• Back-End Customization: Leveraging the TSH Platform CMS and CRM, we customized the website's back-end to meet HealthNet's immediate needs. This included functionalities for healthcare provider search within the insured customer area, laying the groundwork for future feature implementation as HealthNet continues to grow.

Experience the Reimagined HealthNet

We invite you to explore HealthNet's new website and discover how they're revolutionizing healthcare network management by visiting the project’s landing page at https://www.thesmilinghippo.com/gr/en/projects/healthnet/

This project exemplifies the power of strategic rebranding and a user-centric web design approach. We're proud to partner with HealthNet as they lead the way towards a more streamlined and efficient healthcare experience.